When you book with us, you're really booking the Apex chauffeur team, not just a car. A chauffeur booking is a relationship with a person, and it's easy to lose sight of that behind a booking form and a fixed price. So here's a bit more about the people actually behind the wheel at Apex. We also look at what the job is like from their side of the windscreen.
Why the driver matters more than the car
An immaculate Mercedes with an indifferent or unreliable driver is a worse experience than an ordinary car with someone genuinely good at the job. After all, punctuality, local knowledge and discretion shape how a journey feels. So does simply being pleasant to sit behind for an hour or two. Those things matter far more than the badge on the bonnet.
A typical day for the Apex chauffeur team
No two days look quite the same. There might be an early airport run before most of the city is awake, then a corporate client mid-morning. After that could come a wedding in the afternoon, and an evening booking that might run late. In fact, the Apex chauffeur team covers a genuinely wide range of work across a single week. That's part of what makes the job interesting rather than repetitive.
Local knowledge that doesn't show up on a map
Some routes actually avoid the worst of rush hour on a specific road. Some venue entrances save a ten-minute walk. Also, experience tells you how early to leave for a specific event, rather than a sat nav's estimate. All of this comes from years of driving the same routes repeatedly. It's the kind of knowledge that's hard to put into words, but obvious the moment it's missing.
Discretion as a genuine skill, not just a policy
Drivers see and hear a lot during a working day. For example, there are business calls, family conversations and the occasional nervous proposal plan. Treating all of that with proper discretion isn't just a line in a company policy. Instead, it's something everyone on the Apex chauffeur team takes seriously as part of doing the job properly.
What suits someone to the Apex chauffeur team
Beyond the licensing and driving standards, the drivers who do this job well tend to share a few traits. First, there's genuine reliability. Then there's a calm temperament, even when a day doesn't go to plan. Finally, they can read what a passenger wants from a journey, whether that's a chat or quiet.
Getting to know the Apex chauffeur team over repeat bookings
For regular clients, particularly corporate accounts, familiarity with a preferred driver from the Apex chauffeur team tends to build naturally over time. That's part of why so many Apex clients keep coming back, rather than booking around for whoever's cheapest that day.
Booking with Apex
Book online or call 0333 533 3530 to experience the team behind the cars for yourself. MYAPEX gets first-time customers a discount.
Frequently asked questions
Can I request the same driver for repeat bookings?
Yes, particularly for regular clients and corporate accounts, where we can often arrange a preferred driver over time.
What training do Apex chauffeurs go through beyond standard licensing?
Apex expects drivers to maintain high standards of local knowledge, punctuality and discretion as a condition of working with us. That comes on top of standard licensing and vetting requirements.
Do drivers specialise in certain types of bookings, like weddings or corporate work?
All our drivers are capable across the full range of Apex bookings. Even so, familiarity naturally builds in certain areas through repeated experience, such as wedding day coordination or corporate account work.
